Real estate sales staff give the artificial home to customers.

Best 10 Real Estate Lead Generation Ideas For 2021

To help you think outside the box, here are 37 underrated real estate lead generation ideas to keep your phone ringing off the hook in 2021.’’

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1. You Can Use Facebook Messenger Ads To Increase Your Response Rates 

Beverly Ruffner, Real Estate Coach

“While tons of agents are advertising on Facebook and Instagram these days, many skip over one of the best lead generation opportunities: Facebook Messenger ads. Sending ads to Messenger can get you open rates that are 242% higher than email, and offer much higher response rates than traditional Facebook ads.

“You can use Messenger to advertise hotlists of niche listings like waterfront homes, fixer-uppers, or hot new underpriced listings. One of my coaching clients even uses Messenger ads for old expireds with great results.”

Young businesspeople using digital devices with facebook logo icons on screens
Young businesspeople using digital devices with facebook logo icons on screens

2. How Buying Exclusive Seller Leads From Market Leader Can Help You

Susan Isaac, Agent at Houlihan Lawrence, Greenwich, Connecticut

“Market Leader owns one of the largest and best home valuation sites online: Homeowners use the site to check the value of properties they’re interested in selling. Market Leader then sends those exclusive leads out to agents who claim their ZIP code. This is one of the best ways to generate seller leads at the beginning of their buyer journey before other agents have a chance to pitch them.

“If you want to check if Market Leader has exclusive seller leads for you, check availability in your ZIP code here.”

Leader making report
Leader making report

3. How Can Your Work Divorce Lead

Kelly Lise Murray, J.D. Co-founder & CEO,

“OK, let’s stop beating around the bush here. Competition for the low-hanging fruit leads in pretty much any farm area is usually fierce.

“If you want to get and close more leads, sometimes it can help to think outside the box. Do you want genuinely motivated leads? How about leads that have a court order to sell their home? How about leads who really, really, really want to move?

“If you’ve got reserves of patience and empathy, then working divorce leads might be the perfect lead-generation strategy to close a few more deals this year. There’s even a designation—RCS-D (Real Estate Collaboration Specialist – Divorce)—that you can get to show potential divorce clients that you know your stuff and mean business.”

selective focus of couple sitting at table with divorce documents
selective focus of couple sitting at table with divorce documents

4. Creating an Avatar Of Your Client And How They Will Come To You On Social Media 

Kyle Alfriend, REMAX Hall of Fame Agent

“Create an ‘avatar’ of your ideal client—their income, interests, personality, age, family size, and hobbies. Then, post a steady stream of videos and blogs on all social media outlets—all about those things. If they are active, start running and biking, and posting updates on your activities. If they have school-age children, attend school sporting events, concerts, and plays, and post about them. Restaurants, wine enthusiasts, religious events, sporting events, hiking, swimming, and charitable causes—identify your ideal client, then post yourself being involved in the things they do.”

Business on social media
Business on social media

5. How BoldLeads’ Can Help to Generate Buyer & Seller Leads Just For You

The Close Editorial Team

When it comes to generating undervalued Real Estate Ideas for leads, the BoldLeads platform hides in plain sight with its new, state-of-the-art technology.  No more searching for leads. Today, BoldLeads offers a state-of-the-art platform that generates unique leads for buyers and sellers, advanced segmentation, marketing and nurturing tools, and expert training to help you close more leads.

She purchased lists of homeowners’ cell phone numbers and, after checking with the DNC, used a clever new app called Slydial Broadcast to automatically leave them voicemails announcing their upcoming open house.

The response was immediate and massive. He got 200 leads on his first day as Real Estate Ideas.

Portrait of happy business woman making phone call
Portrait of happy business woman making phone call

7. Automate Your Leads While You Sleep With a Smart CRM

Sean Moudry, Real Estate Coach, Speaker & Author

“Most people think getting started is the hardest thing to do in real estate. But most people have never tried to scale a successful real estate business. Trust me, it’s much, much harder. I should know. Ten years ago, I scaled a brokerage to 100 people, but it didn’t last. The problem was that there were only so many hours in a day, and our leads and clients needed us ASAP, 24/7. Mere mortals couldn’t keep up … then the recession hit.

“Luckily, now it’s 2021, so we have apps like Zurple that use patent-pending software to analyze a lead’s behavior to figure out when they’re ready to transact, BEFORE they’re ready to transact. Even better, they generate those leads for you so you can actually focus on closing and generate leads while you sleep. It’s the software I wish I had 10 years ago.”

Smart house panel in black woman hands, closeup
Smart house panel in black woman hands, closeup

8. Door Knocking? A Great Way To Get Clients

Emile L’eplattenier, Managing Editor, The Close

“While everyone else in your office is busy with the latest social media fad (TikTok, anyone?), why not head out into the fresh air and fill your customer relationship manager (CRM) the old-fashioned way? Go knock on some doors! It’s actually a lot 

easier than you might think, and is also a fantastic way to hone your elevator pitch and actually flex your sales muscles.”

In conclusion, we collected these 8 Real Estate Ideas from the best professionals in the area for start a successful business, have a great engagement on social media, more clients, trust from people and easy ways to have everything under control.

Female Realtor In Hallway Carrying Out Valuation
Female Realtor In Hallway Carrying Out Valuation

In addition, if you are able to follow these Real Estate Ideas, for sure you will see an extreme change on your pages, social media accounts and real life connections when it comes to business.

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Fred Go
Realtor Marketing Specialist & Navy Veteran
(713) 715-4419
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