real estate lead generation ideas

How To Generate a Ton of Real Estate Leads

Serious focused Italian businesswoman making video call on laptop in office
Serious focused Italian businesswoman making video call on laptop in office

You might think that generating leads for your real estate business is a complex and costly process. But in fact, it doesn’t need to be. At the heart of lead generation is getting people to trust you enough that they give you their contact information or engage with you on social media. Once your leads are coming through, it’s time to nurture them and turn them into customers. Here are five ways real estate businesses can generate a flood of leads for their business — today.

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  • How to generate real estate leads on Facebook
  • Young woman with a tablet, checking privacy settings on Facebook

    1. How to generate real estate leads on Facebook
      Facebook is a great way to generate real estate leads, but you have to understand how to use the platform effectively. Here are some ways to do so: 1) Get your Facebook ads in front of people who are likely to be interested in your real estate services.2) Make content that helps give context and context to what you do. 3) Don’t forget that many people have businesses related to what they’re selling, so ask them if they’re a fit for your business. 5) Utilize Facebook ads to boost awareness around your brand and your services 4) Respond to the questions your leads ask and use them as a selling tool 5) Facebook leads come in all shapes and sizes, so you may as well give them the support they need.
      There are many ways to build inbound lead generation links for your real estate business. Here are five.
      If you don’t have a website, don’t worry! There are a number of ways to get leads on your site. The best way is to market directly to people who have access to your website under the assumption that by offering them an incentive (such as free access to your website, free home consultation, etc) they will go ahead and provide you with contact information.
    2. If you don’t have traditional advertising, you can still generate leads by leveraging more traditional marketing methods, such as email marketing. Instead of sending an email to all your email subscribers informing them that you are starting an SEO campaign, send an email to just a small group of individuals that have a high propensity to read business and site content.
    3. If you don’t have a local presence, where people are gathering to hang out, such as an REIA or a Chamber of Commerce, you may not be able to build a site presence. This is also the case if all you have is a phone number registered through Google Square or Facebook.

  • How to generate a flood of real estate leads using online videos
  • Mature happy woman talking online using video communication

    You can use online videos to generate a flood of real estate leads. The fastest growing real estate firm in the US is RE/MAX, and they’re using online videos to generate a flood of leads. In fact, they have a YouTube channel with over 1,000 videos, and they’re growing at a rate of over 100 new leads a day.Another Southern California real estate firm, Fitch, also uses online videos to generate leads. The Fitch Channel has over 250 real estate-related videos on their YouTube channel alone.

    If you’re not using YouTube as your marketing channel, start creating videos for your brand. Post two videos on your YouTube channel every day. If your goal is generating leads for your real estate business, your video content needs to capture people’s attention in 20 seconds or less. Below are a few ways you can do that.
    People are more interested in hearing from someone who has similar experiences and knowledge, even if that person is an expert. This is why videos of real estate professionals showing customers around properties are a big hit on YouTube.

    Finding out what your customers would love to hear about your business and what you can do to help them is important. This is why businesses see video as the key to reaching their target audience, just as much as their website. Are you not using YouTube? Don’t worry! Digital marketing expert and blogger Brené Brown has written a comprehensive guide on how you can get started using YouTube marketing for your real estate business.
    YouTube is a great way to drive home your brand and your business’ values. People are incredibly curious, so find or create content that’s compelling and visually appealing.

    How to get more real estate leads with social media

    Friends on social media outdoors
    Friends on social media outdoors

    Follow these steps:

    1) Make a social media page for your brokerage, using a tool like Hootsuite to schedule posts and engage with followers.

    2) Find people who are talking about real estate, whether it’s on Twitter, Facebook, or Instagram.

    3) Send them messages and ask them to join your email list or set up a telephone call.

    4) Use tools like Mailchimp and Klaviyo to send out regular emails to prospective clients, telling them about your brokerage and connecting customers with an agent to discuss options.

    5) Approach local government offices to find out which city council members, city commissioners, and mayor have an interest in real estate.

    It starts by understanding what’s important to your market. You can also seek feedback and questions from customers. Engage with real estate stakeholders and get them focused on your expertise and products.

    Real estate is constantly evolving. To stay on top of changes, be proactive in your marketing. Share stories about the best practices in the industry. Tell everyone who needs to know about new developments. Keep a consistent presence online by consistently updating your website, social media pages, and LinkedIn profile. Share your best real estate stories and photos.

    Generating a flood of real estate leads with blogs

    Professional digital Mirrorless camera with microphone recording video blog of Businesswoman
    Professional digital Mirrorless camera with microphone recording video blog of Businesswoman

    Generating a flood of real estate leads with blogs
    If you want to grow your business, you need a steady stream of real estate leads. When you start blogging, start small. Don’t bite off more than you can chew;

    Inbound marketing is a content strategy focused on developing long-term partnerships with and acquiring leads. Inbound marketing focuses on long-term partnerships with subscribers to your email list. In the past, businesses have relied on cold leads, but now there’s an in-between option — the inbound relationship builder.

    To generate leads and turn them into customers, it’s all about building trust. Once people feel like they’re getting real value from your business, they’ll convert into customers. This is why it’s important to develop a customer service strategy even before you start selling your products or services.
    How it works: It’s no secret that trust is a huge driver of sales and business success. Nothing improves a sales pitch like building a solid customer service foundation.

    Get more real estate leads by making your website easy to navigate

    African american couple on couch with laptop
    African american couple on couch with laptop

    While trying to answer your clients’ questions, you’ll inevitably run across offers. These are ads on your competitor’s website or digital advertising that offer a solution or service you’re not offering. That’s frustrating for your clients if they think they’re being taken advantage of. Instead, think of offers the same way you would if you were selling anything on your website. Easy to see and copy, and easy to share — great marketing in a nutshell.

    Fred Go Head Shot

    Fred Go
    Realtor Marketing Specialist & Navy Veteran
    (713) 715-4419
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